Casino Direct Mail Marketing is Improving

When you think of sending out casino direct mail pieces it may seem old-fashioned, but casino direct mail pieces still have the flash that is hard to resist when they arrive. This makes them a very practical marketing tool, even in the age of digital marketing solutions

One factor alone makes casino direct mail marketing a viable prospect. This is the fact that statistics show that up to 50% of casino clients are senior citizens. While many senior citizens are Internet savvy, there is no denying that many seniors cannot escape their dependency on traditional snail mail, and are much more likely to pay attention to it than other age groups.  (Digital-Lime.com - Should I Send Casino Direct Mail?)

In response, the quality of casino direct mail has greatly improved over the other types of direct mail that is often thrown in the garbage without being read. Casino direct mail pieces take full advantage of the flashy images like bright neon lights, showgirls, fabulous food, and the exciting pictures of people winning money that are almost impossible to resist when they come in the mail. Combined with overt offers of free casino credits and 50% reduced travel packages, it is almost impossible for the recipient not to want to at least take a peek at the offer.  

To compete with other email and SMS marketing campaigns, direct mail campaigns have also become more accurate in measuring their effectiveness. First, companies that specialize in direct mail campaigns are working on ways to track the receipt of direct mail pieces. They do this by using bar codes on the mail piece that the mail system tracks to let the sender know when each direct mail piece has arrived at its destination, if at all. Some direct mail companies will also update your mailing lists for free if they are incorrect; this makes your lists more accurate every time you do a mailing. 

Casino direct mail marketing companies are also always coming up with new gimmicks. This includes mailing out cards with various credits that can only be redeemed at the casino, and personalized maps that can be popped into GPS systems - directing the recipient from their address to the casino and back. 

As well, direct mail houses will coordinate any digital marketing solutions with a casino’s direct mail pieces to create some really affordable as well as profitable comprehensive marketing campaigns. As opposed to purely digital marketing campaigns, casino direct mail companies are in a position to reach every demographic who enjoys the casino experience.   

Sending Bulk Email Campaigns to Improve Your Business!

Bulk email campaigns are necessary to improve your business and generate a consistent stream of clients and customers. While some people believe that these campaigns may be ineffective due to the fact that they aren’t as targeted, this is actually not the case. Sending a quality written email to wide audience is a great way to get a large number of people to check out your site and your products. However, one of the biggest problems with this method of marketing is accumulating the list of people to contact. 

It is important when doing this style of campaign to never, ever engage in spam. The best way to build these lists is to actually have sign up forms on your web site and to also buy leads from external companies. Many companies will sell e-mail addresses of people who have already agreed to receive information about a genre of products. Buying these lists can be risky though as many companies will not verify that the addresses are actually good, so it is critical to buy these lists from a very reputable company to ensure that your email campaigns reach the most people and aren’t just doomed to a delivery failure notice.

If you don’t wish to go the route of getting a list from an external company, you can easily begin to build one on your own through other facets. One new popular way to do so is through social media. For example, you may wish to make a Facebook or Twitter post about how they can get more information through email by signing up at your subscribe form. This will help you to get a targeted collection of email addresses that you would be able to readily send to. Some people may elect to just get all of their updates via those social media outlets, but many people still prefer to get e-mail instead.

more info: Mass Email Marketing Software - how to pick one?

Bulk email campaigns are a cost effective way to increase the amount of business that you experience. If you’re looking for a way to reach a wide audience and get a flood of traffic to your site, look no further than this method of marketing!

Track Your E-Mails with Readnotify

If you’re looking to improve your e-mail tracking, look no further than Readnotify. This nifty, free (depending on what level of service you want) e-mail solution will let you know exactly when, where, and for how long your e-mail was read. This is a lifesaver when it comes to crafting creative campaigns for your business as it enables you to see obvious issues with your campaigns immediately, thereby enabling you to learn from your mistakes later on.

One of the biggest problems with e-mail messages is that there is no way to tell if a campaign was successful or not just by one metric. For example, it is impossible to determine if an entire campaign was successful just by the number of people who sign up. Consider two cases in which 10% of the people to whom you sent the campaign responded. In the first case, 30% of the people read the message, 15% visited the site, and 10% bought the product. In the second case, 70% read the message, 12% visited the site, and 10% bought the product. Where did each campaign fail? Clearly in the first message, the content was well written as half the people who read the e-mail went to the site, but only 30% bothered to read it. This is a bad subject line. In the second one, the subject line was well written, but the actual content made people not want to visit the site. Although the same metric is identical in both, they both have different causes.

Readnotify solves that problem by telling you multiple things about your message. It will tell you where it was read, how many people read it, what browser they read it on, etc. It will basically give you a full description of how each e-mail was “handled” by the person on the other end. This will give you a better sense of how to structure your campaign. You may begin to notice small oddities too like people in Washington, DC tend to read your message more than other cities, which will help you better target your business and gain a better understanding of where your customers are located. 

We strongly suggest trying Sealero Readnotify for your next campaign. Chances are you’ll find the service to
!be quite invaluable