Track Your E-Mails with Readnotify

If you’re looking to improve your e-mail tracking, look no further than Readnotify. This nifty, free (depending on what level of service you want) e-mail solution will let you know exactly when, where, and for how long your e-mail was read. This is a lifesaver when it comes to crafting creative campaigns for your business as it enables you to see obvious issues with your campaigns immediately, thereby enabling you to learn from your mistakes later on.

One of the biggest problems with e-mail messages is that there is no way to tell if a campaign was successful or not just by one metric. For example, it is impossible to determine if an entire campaign was successful just by the number of people who sign up. Consider two cases in which 10% of the people to whom you sent the campaign responded. In the first case, 30% of the people read the message, 15% visited the site, and 10% bought the product. In the second case, 70% read the message, 12% visited the site, and 10% bought the product. Where did each campaign fail? Clearly in the first message, the content was well written as half the people who read the e-mail went to the site, but only 30% bothered to read it. This is a bad subject line. In the second one, the subject line was well written, but the actual content made people not want to visit the site. Although the same metric is identical in both, they both have different causes.

Readnotify solves that problem by telling you multiple things about your message. It will tell you where it was read, how many people read it, what browser they read it on, etc. It will basically give you a full description of how each e-mail was “handled” by the person on the other end. This will give you a better sense of how to structure your campaign. You may begin to notice small oddities too like people in Washington, DC tend to read your message more than other cities, which will help you better target your business and gain a better understanding of where your customers are located. 

We strongly suggest trying Sealero Readnotify for your next campaign. Chances are you’ll find the service to
!be quite invaluable