When you think of sending out casino direct mail pieces it may seem old-fashioned, but casino direct mail pieces still have the flash that is hard to resist when they arrive. This makes them a very practical marketing tool, even in the age of digital marketing solutions
One factor alone makes casino direct mail marketing a viable prospect. This is the fact that statistics show that up to 50% of casino clients are senior citizens. While many senior citizens are Internet savvy, there is no denying that many seniors cannot escape their dependency on traditional snail mail, and are much more likely to pay attention to it than other age groups. (Digital-Lime.com - Should I Send Casino Direct Mail?)
In response, the quality of casino direct mail has greatly improved over the other types of direct mail that is often thrown in the garbage without being read. Casino direct mail pieces take full advantage of the flashy images like bright neon lights, showgirls, fabulous food, and the exciting pictures of people winning money that are almost impossible to resist when they come in the mail. Combined with overt offers of free casino credits and 50% reduced travel packages, it is almost impossible for the recipient not to want to at least take a peek at the offer.
To compete with other email and SMS marketing campaigns, direct mail campaigns have also become more accurate in measuring their effectiveness. First, companies that specialize in direct mail campaigns are working on ways to track the receipt of direct mail pieces. They do this by using bar codes on the mail piece that the mail system tracks to let the sender know when each direct mail piece has arrived at its destination, if at all. Some direct mail companies will also update your mailing lists for free if they are incorrect; this makes your lists more accurate every time you do a mailing.
Casino direct mail marketing companies are also always coming up with new gimmicks. This includes mailing out cards with various credits that can only be redeemed at the casino, and personalized maps that can be popped into GPS systems - directing the recipient from their address to the casino and back.
As well, direct mail houses will coordinate any digital marketing solutions with a casino’s direct mail pieces to create some really affordable as well as profitable comprehensive marketing campaigns. As opposed to purely digital marketing campaigns, casino direct mail companies are in a position to reach every demographic who enjoys the casino experience.
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