Email open rates is a term used to for representing the overall percentage of emails which have been delivered and opened/read by the recipient. But how exactly can we recognize when an email has actually been opened by the recipient? Well, there are a number of ways and the most common being a link within the email message which is clicked or images which are enabled. Most mail servers allow for images to be shown and commonly the email client may prompt the recipient if they would like to show images before they actually do. Because of this, this measurement can be quite imprecise.
Email open rates are extremely useful to help gauge the overall performance of the email campaign, which is perfect for internet marketers. With the help of some useful email open rates software, you will be able to calculate the number of sent messages and how many of which have bounced, been opened, clicked and even who has opted out of the campaign. The numbers are so accurate that you will know exactly what is going on and if you should improve your strategy. Keep on reading to find out how you can help to improve your email open rates which are in fact very simple.
Although email open rates will allow you to be able to calculate the exact amount of emails which have been sent, there is no accurate way of calculating the overall percentages of opened emails and this is simply because not every mail client will allow for code (which you use to track) or images. Also, it may be worth noting that if the recipient opens your email one day and then goes back the next day to open it, then this would count as 2 opens so it may be worth your while looking for a tracking device to embed into your emails which bases the opened/unopened email percentages on uniqueness, so this could be as simple as identifying the users IP address.
So, if you are looking for a way to check how well your email marketing campaign is doing then email open rates is the perfect solution. There are also a number of techniques you can use to improve your email open rates including improving your overall strategy, deliverability, subject lines and messages. These are just some of the points which you can take on-board to help improve your email open rates.
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